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Etienne Lessard, M.Sc., LLQP (Candidate)

Independent Insurance Strategy Consultant | Financial Services Data Scientist

Hello!

Thanks for checking out this page. I started this website to help individuals and small business owners access the kind of information and products that are essential for making informed decisions about their financial futures.

My background is in survey research, analytics, and data science—I've worked for some of Canada's top organizations, including more than a decade at a large insurance company, helping decision-makers understand their options through clear, data-driven insights. I believe people who want to take an active role in planning their own financial future deserve better information and better tools. That’s what I’m here to build and share.

I'm soon to be licensed to advise on life insurance and related products in Canada, and I'm focused on using that knowledge—alongside my analytics background—to help others clarify their strategy.

What I Offer

For Individuals

  • Guidance in building an insurance strategy that fits your goals—whether that's mortgage protection, estate planning, or planning for your children’s future
  • Side-by-side comparisons of long-term financial strategies: Universal Life, RRSP/TFSA combinations, or term life + investing the difference
  • Simulations of real-life scenarios like job loss, disability, or early death, to stress-test your plans
  • Reviews of your current insurance setup to help you understand what you have and whether it still fits
  • Access to financial tools I’m developing—dashboards, comparison calculators, advisor reviews, and more
  • Straightforward, AI-generated updates on markets, tax changes, and government programs
  • Resources to help you ask better questions, understand advice, and plan more confidently

For Small Businesses and Professionals

  • Help designing benefits or insurance packages aligned with your business goals
  • Advice on executive or key-person coverage with flexibility and long-term impact